“if you’re not pissing someone off on social media, you’re not using it aggressively enough.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users
The Art of Social Media written by Peg Fitzpatrick and Guy Kawasaki is a great guide to those trying to take their presence on social media more seriously. I found this book one afternoon while browsing through the aisles of Barnes and Noble. I immediately picked it up as I recognized the authors from their presence on social media. Just flipping through it I saw it was filled with actionable tips. Even as a person who is familiar with most social platforms, I still found plenty of tips to help improve my social media.
Officially described by Barnes and Noble as:
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
Optimize Your Picture
Your profile photo is one of the first things people look at so it is important that you get it right. Guy recommend three things; focus on your face, be asymmetrical, and go big.
Feed the Content Monster with Curation
Peg Fitzpatrick recommended using sites like Alltop, Feedly, and Google Alerts to find great content to share on social media. It can be hard to create quality content everyday so by curating you are able to share other peoples best works.
Images Are Key
Integrate Blogging and Social Media
In order to get your blog found it is important to share it and promote on social media. There are millions of blogs posted a day and in order to get noticed sharing on social media is key.
“Content curation involves finding other people’s good stuff, summarizing it, and sharing it. Curation is a win-win-win: you need content to share; blogs and websites need more traffic; and people need filters to reduce the flow of information.”
“Resharing is caring!”
“Our experience is that the sweet spot for posts of curated content is two or three sentences on Google+ and Facebook and one hundred characters on Twitter. The sweet spot for created content is five hundred to a thousand words.”
“In our opinion, most search engine optimization (SEO) is bullshit. It involves trying to read Google’s mind and then gaming the system to make Google find crap. There are three thousand computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win?”
Have you read The Art of Social Media? What were some of your key takeaways?