Color Theory 102: Choosing a Color Palette For Your Brand

Choosing a color palette is an essential part of branding your business.  The colors of your brand evoke certain motion and set the tone for customers on what to expect.  Deciding on a color palette can seem difficult but there are several color schemes that can be used to maintain a harmonious color balance.  I have listed the top color schemes to help with finding your brands color palettes.

Color Theory 102: Choosing a Color Palette For Your Brand - Nakia Jones Creative BY NAKIA JONES

Color Harmony

Color harmony is based on the color wheel concept.  It is the theory of combining colors in the most harmonious way to please the eye.   Said simplistically, it is picking colors that go together well.  

Analogous

Analogous - The Bloom Theory

Analogous color schemes are made up of three colors next to each other on the color wheel.  The color in the center of the three is known as the mother color.  Artist tend to use analogous color schemes when they are trying to be pleasing to the eye and harmonious. 

 

Monochromatic

Monochromatic - The Bloom Theory

Monochromatic shades are derived from a single color and extended using the same tones and tints.  Monochromatic palettes bring a sense of sophistication and simplicity.  With these texture and pattern are what sets them apart. 

Triad

Triad - The Bloom Theory

Triadic color scheme is used to comprised of colors equally spaced throughout the color wheel.  This color scheme offers high contrast while maintaining harmony however, it can be a bit to vibrant if not balanced correctly.

Complementary

Complementary - The Bloom Theory by Nakia Jones

Complementary color schemes are chosen by picking two colors on the opposite side of the color wheel from each other.  This color scheme offers the most contrast from any of the other color schemes.  This draws maximum attention but can be hard to balance.

Compound

Compound - The Bloom Theory by Nakia Jones

Compound color schemes is also known as split complemntary.  These schemes are made similar to complementary schemes but instead of picking the color on the opposite side of the color wheel, the two colors next to the color on the opposite side of the color wheel are paired together.  Leaving you with three base colors.

Shades

Shades - The Bloom Theory by Nakia Jones

Shades color scheme are similar to monochromatic color schemes and have the same benefits and drawbacks. 

Custom

Custom - The Bloom Theory by Nakia Jones

Custom schemes are made with no set rules but instead how the designer feels would best suit the particular look they are going for.  This offers the most control over the outcome.  The downside is that if you are not a designer you can end up choosing conflicting colors with no harmony or balance.

How To Choose Your Colors

There are many ways to choose your color palette.  I would suggest sticking with the above formulas as they ensure color harmony.  For those who are interested in customizing their color palette, I suggest making a Pinterest board to help inspire you and see what type of images and colors draw your eye.  Outside of picking a great color scheme, the psychology of color should also be considered.  

 
The Bloom Theory

How did you choose your brands color palette?  Did you follow color harmony rules or did you just go with what you liked best?