How To Generate Instagram Engagement Using Hashtags

Hashtags are SO important on Instagram.  They really connect users of similar interests together who may not have otherwise have found each other.  Whenever I am starting a new Instagram for a business or project the number one way I find an audience is hashtags.  I used to never use hashtags because I viewed them as silly and slightly spammy.  I was so wrong.

Why You Need To Use Hashtags

Hashtags are ways to categorize your pictures.  So when someone is searching on Instagram, your one of the pictures that will appear.  It’s the perfect way to connect with your ideal audience by tagging your pictures with things they are searching for.  Without hashtags the only people who will see your pictures are those that follow you and when you’re starting out that isn’t many people.

How to Generate Instagram Engagement Using Hashtags - Nakia Jones Creative BY NAKIA JONES

How They Work

Firstly, your page has to be public for people to see your picture when searching the hashtag.  Secondly, for each picture you can add up to thirty hashtags.  I add the captions in the comments section in order to have a cleaner look with my caption.  It is important to add the hashtags as soon as possible so your picture appears in the hashtag search.  Once upon a time your picture would show in the hashtag search whenever you added it so people would constantly remove and re-add their hashtags to appear at the top of the search.  Instagram no longer operates like that and your picture appears in the search based on when it was posted so it is vital to post your hashtags right after you post the picture to ensure more people will see it.

My Favorite Hashtags

I use the notes app on my phone to save my favorite hashtags.  This saves time so every time I post a picture, I can just quickly copy and paste.  I have three sets of hashtags that I switch out depending on the picture.

I use this group when I’m posting a more business related picture.

#risingtidesociety #communityovercompetition #savvybusinessowner #creativepreneur #creativeentrepreneur #tnchustler #girlboss #thatsdarling #darlingmovement #flashesofdelight #mycreativebiz #calledtobecreative #blogger #theblogissue #smallbusiness #marketing #branding #solopreneur #colorventures #myunicornlife #abmlifeiscolorful #thehappynow #pursuepretty # ➕

I switch out between these two groups when the image is not necessarily strictly business related.

#risingtidesociety #savvybusinessowner #creativepreneur #creativeentrepreneur #tnchustler #girlboss #thatsdarling #darlingmovement #darlingweekend #thehappynow #pursuepretty #makeportraitsnotwar #makeportraits #createexploretakeover #liveauthentic #theblogissue #vsco #flashesofdelight #petitejoys #livethelittlethings #nyblogger #blackandkillingit #shoot2kill #killeverygram #nothingisordinary_ #colorventures #myunicornlife
#vsco #vscocam #vscogood #vscodaily #thatsdarling #darlingmovement #darlingweekend #thehappynow #pursuepretty #abmlifeiscolorful  #abmsummer #flashesofdelight #petitejoys #livethelittlethings #dscolor #livecolorfully #theblogissue #foundforaged #nothingisordinary #finditliveit #howisummer #howyouglow #prettylittlething #colorventures #thatcolorproject #myunicornlife

What Not To Do

Hashtags can be super fun and can really expose your page to a ton more people than would otherwise see it but there are some rules of etiquette.  The number one is rule is DO NOT SPAM.  Sometimes we find a cool hashtag from a cool community and start using it but if your pictures are not really related to the niche of that group it can really rub people the wrong way.  Also, I see this all the time, just because the hashtag is popular does not mean you need to use it.  Do not hashtag your selfies #nationalicecreamday or #RIPjohndoe.  It’s just tacky.  Besides that have as much fun with hashtags as you’d like. 

 
Nakia Jones Creative by Nakia Jones

Are you currently utilizing hashtags?  How has it effected your Instagram?  Which are your favorites?