Why Your Business Needs A Blog

If you’re not thinking about starting a blog you should be.  Seriously, in this age of technology blogs have become all the rage.  There are tens of thousands created every day and as of 2015, there are more than a hundred million blogs on many different platforms.  Blogging can lead to many opportunities, from becoming a full time blogger or expanding on your current business.  To take your business or personal brand to the next level, it’s time that you join the bandwagon and start a blog! 

Why Your Business Needs A Blog - Nakia Jones Creative by Nakia Jones

Why You Should Start A Blog 

There are several reasons why one would want to start to blog.  Besides it being the cool thing to do, having a blog can transform your business and transform your life.  These reasons range from having a creative outlet, extension of your business, establish yourself as an expert, humanize your brand, generate traffic to your site, and many more.   

Establish Yourself As An Expert 

Every professional or business owner aims to be seen as an expert in their perspective field.  You want to be seen as the go to person when a particular topic comes up.  Writing a blog is one way to do this.  This is because you will have demonstrated your knowledge through countless informative articles.  People will begin to trust you because you have established that you know what you are talking about.  It helps people respect what you do and trust that you know what you are talking about. 

Humanize Your Brand 

There are so much over-saturation in what seems like every single industry.  It is hard to stand out and separate yourself and your business from the crowd.  A blog helps you infuse your personality and voice into your brand.  People get to understand your point of view, who you are, and your story.  It gives your audience a reason to care.   

Generate traffic to your site 

If you are a business owner, you absolutely need a blog, without question.  It should be mandatory.  I’M SERIOUS! I could not be a bigger advocate for businesses and creative entrepreneurs to have a blog than I am.  The number one thing a blog will do for your business is generates traffic to your site and improves its SEO.  Having high quality blog posts that your ideal audience is looking for will lead them to your site and ultimately browsing your services or products.  Google, the number one search engine in the world, rates websites higher that have a lot of quality content.  It makes your website look like resource with great content.  People are more likely to stumble upon your website if there is a blog.  Think about what people are googling, if you’re a consultant is your target market googling consultants?  Maybe but they are, also, looking for articles on how to start a business and other business resources.  If your site is filled with that they are more likely to find your site. 


The main benefit of blogging is the opportunities that come from it.  Starting and running a blog can lead to limitless opportunities.  From making a full time income to further establishing your business.  A blog can be so important in helping your business grow and being introduced to a whole new audience.     

Nakia Jones Creative by Nakia Jones

Have you started a blog for your business?  How has blogging benefited you?